Brand Standards
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Logo
Primary Logo
This is the Mavericks' primary logo lockup. This is the version of the team logo that should be used in all circumstances not otherwise outlined on this page.
Note: The Trademark (TM) symbol should always be applied unless otherwise directed. Furthermore, the TM symbol should be applied in a color that contrasts the background color. For example, if the logo is placed on a dark background, the version with the white TM symbol should be used.
Secondary Logos
The Columbus Mavericks maintain a family of secondary marks designed to support the brand across a wide range of applications and production environments. While the Primary logo serves as the lead brand identifier, these marks provide flexible, purpose-built alternatives that ensure the Mavericks identity remains strong and consistent whether it appears on a jersey crest, a helmet decal, an embroidered patch, or a single-color production context.
Each secondary mark has been crafted to complement the primary logo while serving its own distinct role within the brand system — and should always be used in accordance with the guidelines outlined for each individual mark.
Crest Logo
The Crest logo is a simplified version of the primary logo which has removed the text, allowing it to be used in cases where the finer details of the text may get lost. This logo should be used sparingly for uniform elements such as the jersey crest or thigh patch.
1-Color Crest Logo
The 1-color crest logo is a further simplified version of the Crest logo, reducing the mark to a single color outline. This logo should be used sparingly in applications where a full-color mark is not possible, such as embroidery, screen printing, or single-color production environments.
Mavs Script Logo
The Mavs Script logo is a stylized wordmark used exclusively on the third/alternate jersey. The flowing script lettering offers an energetic counterpart to the structured boldness of the primary logo, giving the team a distinct visual identity for alternate uniform applications.
Star & Stripes Logo
The Star & Stripes insignia is a secondary mark that is used primarily for accent purposes on team uniform elements such as the shoulder patch and helmet decals. It should be used sparingly outside of the uniform as it is not as identifiable as the primary logo.
Primary Palette
The primary palette consists of three main colors: Aviator Navy, Top Gun Green, and Carrier Gray. The color specifications below should be referenced when creating materials for the brand. Use PANTONE® colors for print when possible. If PANTONE® colors are not available, use the CMYK process. RGB and Hex codes should only be used for digital applications.
It is important to note that such factors as paper stock and method of printing effect the appearance of printed colors. For that reason, the appropriate version should be used for coated (PMS-C) or uncoated (PMS-U) applications.
Name:
CMYK:
RGB:
HEX:
PMS:
Aviator Navy
100 / 71 / 0 / 66
0 / 25 / 66
#001942
2767 C / 2767 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Top Gun Green
92 / 0 / 97 / 0
0 / 132 / 61
#00843D
347 C / 347 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Carrier Gray
35 / 23 / 19 / 2
175 / 184 / 186
#AFB8BA
429 C / 429 U
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Secondary Palette
The secondary palette consists of two main colors: Midnight Navy and Night Vision Green, and was specially designed for use on the Mavericks' alternate "Nighthawk" uniforms. The color specifications below should be referenced when creating materials for the brand. Use PANTONE® colors for print when possible. If PANTONE® colors are not available, use the CMYK process. RGB and Hex codes should only be used for digital applications.
Note: This color palette is limited to use for the Nighthawk alternate uniforms and should not be used in any other brand communications.
Name:
CMYK:
RGB:
HEX:
PMS:
Midnight Navy
100 / 91 / 41 / 47
0 / 12 / 32
#000C20
295 C / 295 U
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Name:
CMYK:
RGB:
HEX:
PMS:
Night Vision Green
59 / 0 / 100 / 0
115 / 191 / 68
#73BF44
360 C / 360 U
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Color
Typography
Primary Typeface
Industry is our primary typeface. Bold, engineered, and built for impact, Industry's condensed letterforms project the strength and intensity that define the Columbus Mavericks. Industry draws on the visual language of military stenciling and industrial signage — a natural fit for a team whose identity is rooted in the precision and power of naval aviation. From commanding display headlines to sharp, legible supporting text, its range of weights gives our communications a consistent, high-energy presence across every touchpoint.
Industry is available from Adobe Fonts.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) ? +
Industry
Secondary Typeface
Inter is our secondary typeface. Clean, highly legible, and built for clarity, Inter's neutral yet refined letterforms make it the ideal companion to Industry's bold presence. Designed by Rasmus Andersson and optimized for both screen and print, Inter was purpose-built for readability at any size — from sharp sub-headings to extended body copy. Its precise spacing and open letterforms ensure that communications remain clear and accessible across digital platforms, print materials, and everything in between.
Inter is available from Google Fonts.
